Nelson Byrd Woltz

Design Development Copywriting Strategy

Project Description

Nelson Byrd Woltz is a landscape architecture firm with offices in New York, Charlottesville, and Houston. The practice focuses on restoring damaged ecological landscapes and creating projects that integrate agriculture, ecological restoration, and cultural use.

I designed and built a website that clearly showcases the firm’s breathtaking work while honestly communicating the environmental and social impact of their projects, striking a careful balance between interactivity and simplicity.

Completed

2025

Technology

Craft CMS

Recognition

Site Inspire

Live Site

Project filtering was a crucial component of this project. It needed to provide opportunities for users to drill down to specific project types while maintaining a broad view of all of their offerings.

This filtering was designed mobile-first with a priority on maintaining the "quick filtering" functionality from anyplace within the view of project results (which could be quite long).

An In Progress section was designed to allow them to showcase projects the team is actively engaged in — sharing artifacts from their process that begin to tell a story.

A robust search was designed to allow users to see results based on content type, with project matches featured prominently.

Background

I’m a designer and web developer with a passion for creating beautiful and functional online experiences.

With over fifteen years of experience in the industry, I’ve built a reputation for my expertise in digital brand expression, user experience design, and responsive web development.

Located in Durham, NC, I work with companies of all sizes, stages, and industries. As an independent creative, I have partnered with numerous design studios, providing strategy, design, and web development support to their existing teams.

Philosophy

Substance over style, but never boring

All projects are unique, but some design principles are universal. I believe that distilling a brand down to its simplest form (from messaging to visual expression) is crucial to effectively communicate your message. From that foundation, more can be added to enhance the message, functionally and without pretense.

Services

Branding / Visual Identity
Art Direction
Web Design & Development
E-commerce Consulting & Development
Animation / Motion Graphics
Design Consulting

Technology

HTML / CSS / JS / PHP
Craft CMS
Shopify
Craft Commerce
Wordpress
Sanity
Next.js

Recognition

Awwwards
Site Inspire
Society of Typographic Arts
Typeforce
Communication Arts Magazine
Print Magazine

Select Clients / Collaborators

Sonos
Patron Tequila
Kinja (The Onion, AV Club, et al.)
Chicago Design Week
Field Notes
Mas Context
Craft CMS
Varyer
Span Studio

Get in touch

General / Project Inquiries:
info@say.studio

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