Craft CMS

Design Development

Project Description

Craft is the CMS that designers and developers love. In fact, this site is built on it. Craft needed a new website that communicated the platform‘s value not only to people who can use it to build amazing digital products, but also to the people those products are built for. I designed a site that would attract new customers who were evaluating Craft against the many options that exist for content management, while still highlighting the things the company’s core audience knows and loves about the platform.

Completed

2019

Technology

Craft CMS

Craft desktop home
Craft mobile blog 01
Craft mobile features 01
Craft mobile plugins 01
Craft mobile pricing 01

Background

I’m a designer and web developer with a passion for creating beautiful and functional online experiences.

With over fifteen years of experience in the industry, I’ve built a reputation for my expertise in digital brand expression, user experience design, and responsive web development.

Located in Durham, NC, I work with companies of all sizes, stages, and industries. As an independent creative, I have partnered with numerous design studios, providing strategy, design, and web development support to their existing teams.

Philosophy

Substance over style, but never boring

All projects are unique, but some design principles are universal. I believe that distilling a brand down to its simplest form (from messaging to visual expression) is crucial to effectively communicate your message. From that foundation, more can be added to enhance the message, functionally and without pretense.

Services

  • Branding / Visual Identity
  • Art Direction
  • Web Design & Development
  • E-commerce Consulting & Development
  • Animation / Motion Graphics
  • Design Consulting

Technology

  • HTML / CSS / JS / PHP
  • Craft CMS
  • Shopify
  • Craft Commerce
  • Wordpress
  • Sanity
  • Next.js

Recognition

  • Awwwards
  • Site Inspire
  • Society of Typographic Arts
  • Typeforce
  • Communication Arts Magazine
  • Print Magazine

Select Clients / Collaborators

  • Sonos
  • Patron Tequila
  • Kinja (The Onion, AV Club, et al.)
  • Chicago Design Week
  • Field Notes
  • Mas Context
  • Craft CMS
  • Varyer
  • Span Studio

Get in touch

General / Project Inquiries:
info@say.studio

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